Differentiating ourselves from the competition. Developing a brand that will not only support our future growth but enhance it.
More than a job
The right job is so much more than a place of work, it’s a choice that can open you up to new opportunities, new people and new experiences!
We based the brand’s visuals and campaign activity around what the right job can do to someone’s day-to-day life. It can bring together…
A new identity
A corporate sky blue and black of the previous brand made way for a fresh colour palette as part of the new brand guidelines.
The small details
Our new business cards embodied the new tone of voice; personal and approachable, introducing ourselves as you would in person.
LinkedIn banners
Our Purpose, Mission and Vision
Out with the old…
…in with the new.
Unique website visits: +102%
10 weeks post-rebrand vs 10-weeks pre-rebrand
Replacing the perception of the business with its true values
Oliver James &
The ampersand is a brand icon in itself. It symbolises how we work in partnership with others. The master logo is often followed by the ampersand to reflect and highlight our focus on relationships. Whether you are a client, candidate, supplier, or employee, it’s not just Oliver James, it’s Oliver James & You.
A new look
Moving away from tailored suits and cityscapes to more approachable and natural people-focussed photos.
A brand that brings people together…
A brand that appeals to those who previously would not have identified with it
LinkedIn content engagement rate: +88%
Making sure our positioning works on a global scale
And across multiple disciplines
From the day-to-day use…
Internal dashboards for high performers
Digital asset management tool Brandfolder was used to roll-out all new collateral
…to every scenario.
A brand that not only reflects who we are and how we operate, but will also stand the test of time.
“For the first time, we have a brand that really shows who we are, the way we work, and the relationships we develop with people - putting us in the place we need to be to grow, keep moving forward, and achieve everything we want to for years to come. This isn’t marketing speak, this is our identity”.
James Rogers, CEO
